Old Glory, Washington's famous rugby team, faced the challenge of migrating from Universal Analytics to the latest version of Google Analytics, GA4.
The task was to ensure a smooth transition while tagging all key events on their new website for efficient tracking.
Global assessment and situation analysis
Migration from Universal Analytics to Google Analytics 4.
Custom tagging and tracking of key events
Reports and analysis
We prioritized tracking key events like ticket purchases, merchandising purchases, and newsletter sign-ups during the GA4 migration process for Old Glory DC.
Through a carefully planned process, we transferred the data from UA to GA4, ensuring that the integration with their website remained intact. This step was critical to ensure a smooth transition and maintain the existing data history.
By implementing custom tags, we gained real-time visibility into key events, enhancing our ability to analyze and comprehend user behavior and interactions.
The club now benefits from a comprehensive online presence through GA4, providing them with customized real-time reports and insights to make data-driven decisions, maximize their reach, and increase fan engagement.
With the successful migration and tagging, Old Glory achieved a comprehensive view of their online presence.
This data-driven approach empowered Old Glory to make informed decisions, adjust strategies, and maximize their reach and fan engagement.
