Hughesnet faced a significant challenge in managing and integrating their vast amount of data from multiple sources, primarily originating from offline channels and non-automated call centers.
HUGHESNET STRUGGLED TO CREATE A COMPREHENSIVE VIEW OF THEIR CUSTOMER JOURNEY, HINDERING EFFECTIVE ANALYSIS AND OPTIMIZATION OF THEIR MARKETING EFFORTS.
Hughesnet was able to overcome their data integration and gain a
360-degree view of their customer journey
The use of iMetriq has been truly transformative for our consumer business. Previously, we faced the challenge of managing multiple data sources, making it difficult to obtain a complete view of the customer journey. However, thanks to our collaboration with iMetriq, we successfully integrated and standardized all these data sources. As a result, we gained a 360-degree view of how users interact with our brand across all channels, both online and offline, and at each stage of the marketing funnel. This deep insight allowed us to optimize our marketing efforts, resulting in a significant increase in the efficiency and effectiveness of our media and organic strategies. We are delighted with the outcomes and look forward to continue working with IMetriq.
— Catalina Jara, Senior LATAM Marketing Manager, Hughes.