Flow, a leading cable and wireless telecommunications and entertainment provider in the Caribbean and Latin America, partnered with iMetriq to address their complex data management issues. iMetriq standardized taxonomies, improved data entry and analysis, and implemented a dynamic dashboard and goal-tracking system
Flow faced a significant data management challenge due to diverse customer groups across 21 countries, along with multiple accounts, currencies, and taxonomies
iMetriq created a unique data base combining multiple sources that facilitated cross-data analysis and provided a single source to enable data backed decision making
Flow successfully saved USD 31,000 on porrly targeted Google campaigns and USD 9,300 on Facebook campaigns
Accounted for 22% of their total investment in
Q1 and Q2.
The implementation of iMetriq's strategies
resulted in a 54% improvement in Flow's campaign success KPIs: CTR & Conversion Rate.
The company experienced a significant reduction in FTE by 32%, leading to cost savings and improved operational efficiency.
IMETRIQ’S WORK HAD AN IMMEDIATE AND IMPACTFUL EFFECT, EMPOWERING FLOW WITH ENHANCED INSIGHTS FOR INFORMED MARKETING STRATEGY DECISIONS.
iMetriq proved to be an exceptional partner! Their collaboration empowered us to automate our control system with alerts and implementation dashboards, revolutionizing our operations. Additionally, their budget tracking control was instrumental in optimizing our paid media strategies.
— Fernanda Gomez Scacheri - Digital Team Leader Quiroga.