Enterprise Argentina, one of the world's largest car rental provider, presented three major challenges which were classified as follows:
Difficulties in effective decision-making due to the lack of a unified analytical platform.
Delays and loss of crucial data during the initial migration attempt due to a lack of technical knowledge.
Limitations in optimizing the customer experience and sales process due to the lack of detailed tracking.
Intensive training of the technical team to ensure an effective and lossless transition to GA4.
Centralization of all advertising campaigns in GA4 for more effective analysis and targeting.
Creation and implementation of specific data layers to track the most searched branches, days, and times.
Implementation of the ecommerce code to enable detailed analysis of revenue and ROI.
New users
24.955
% Δ
-25.9%
Event count
233.399
% Δ
6.2%
Sessions
29.842
% Δ
-23.3%
Page views
61.072
% Δ
18.0%
The new analytical structure enabled more efficient resource allocation, significantly elevating the ROI.
The team can now make more informed and agile decisions, thanks to the insights provided by GA4.
The successful
implementation of GA4
contributed to a 2x increase
in conversion rates.
As the Marketing Manager of Enterprise Argentina, I've always sought to have total control over our data. With the integrated dashboard and the migration to GA4, we've finally achieved that. The integration of the platforms gives us access to a wealth of detailed information, allowing us to adapt and refine our strategies efficiently. We no longer rely on assumptions, but on concrete data, which has enabled us to make sharper decisions and optimize our ROI. This setup is a game-changer in the world of digital marketing!
— Bruno Delgallo, Marketing Manager of Enterprise Argentina.