Belcorp, a prominent cosmetics company in Latin America, faced a challenge in enhancing its e-commerce sales and driving revenue growth. They recognized the importance of leveraging data-driven insights and optimizing their sales strategies to achieve their goals for their three brands (Cyzone, Esika and L'bel)
They helped establish two separate digital stores, each with its own Google Analytics view, enabling close monitoring of individual store performance and comparison of different channels and sales strategies.
Using Imetriq insights they implemented search and display campaigns on amazon, which increased brand visibility and drove more traffic to their product listings, resulting in a significant increase in sales volume and revenue.
They obtained valuable insights into consumer behavior and the effectiveness of different marketing channels and strategies.
As a result of their strategic initiatives and constant optimization efforts, belcorp experienced remarkable growth in its e-commerce business, solidifying its position as a leading cosmetics brand in the latin american market.
Increased
by 100%
their sales
Optimized
by 60%
their costs
Increased
by 500%
their ROAS
By adopting iMetriq's solution model, they were able to develop and adapt to new platforms, which resulted in increased revenue and cemented their status as a key player in the latin american cosmetics industry
iMetriq exceeded our expectations! Their eCommerce dashboard streamlined marketing efforts, elevating KPIs and minimizing FTE needed for reporting and budget tracking. Their insights influenced our strategic decisions.
— Juan Manuel Braga, Digital Marketing Director, Publicis Groupe, Belcorp.